While thinking about character designs for the #3DPrintCup I was reminded of a mascot design that I had yet to document online.
Earlier this year Zen Web Solutions commissioned me to create a custom character for Car Parts Genie. Originally a stock image had been used but it soon became apparent that another business was also using the same character on their marketing material. A bespoke illustration allowed Car Parts Genie to stand out and be unique in a busy marketplace.
The brief was to create a genie to compliment the existing logo type. The character had to appear from a toolbox wearing blue overalls like a car mechanic. As the genie would often be used quite small it was essential to make the most of each element. Any intricate detail would be lost and so was avoided.
The character has now been implemented on the Car Parts Genie website and across their social media channels.